12 Upcoming Trends In Influencer Marketing


It seems obvious social media influencers consider this strategy, which makes it a Twitter trend to understand and follow. @LeeOdden is the CEO of TopRank Marketing and editor of TopRank’s B2B Marketing Blog. When not at conferences, consulting, or working with his talented team, he’s likely running, traveling or cooking up something new. Nick is a seasoned technology writer with a background in cybersecurity, content marketing, and social media management.

This will help you build positive relationships with clients – don’t ignore them, and aim to respond quickly and efficiently. When you write your bio, try to think about what keywords someone might type in to find you. Read more about buy insta followers here. For example, you might put “Travel blogger” or “Makeup Artist” or “Beauty Vlogger” in your bio. However, if your niche is golfing, then that eyeshadow tutorial is more than just annoying. When you enter your keyword, this website will display several lists of hashtags including the top 30 hashtags for your niche, similar hashtags that you’ll want to use, and other keyword phrases that might be a good match.

With that, brands have recently created the hot trend of hosting influencer events, which we will see more of in 2020. Photo by Aaron Weiss on UnsplashA global pandemic has been one of the most prominent societal changes affecting the way we seek out human connection, as a result; the way audiences use social media is changing. TikTok was already popular, but the uplift in isolation and the need for connection and entertainment propelled the platform into the top spot.

This will lead to high-end propagations of their products and services and will be able to reach more customers. In 2020, influencers, as well as companies, took a break from perfectly aesthetic feeds to get a little more real with their followers. There was a constant movement towards deeper interactions and partnerships – coming from users and Instagram too. Thus, influencers have started to produce more value-driven content and give their audience a real look into their lives.

While laws were enacted in 2009 that required bloggers to disclose whenever their content was sponsored, equivalent oversight hadn’t translated over to social media. Disturbingly, 12% of the British influencers covered by the report showed indications of having bought fake followers. Those figures suggest a massive drop in engagement once influencers become social superstars. The SocialPublic 2018 Global Micro-Influencer Survey questioned micro-influencers from 22 countries.

Instead, I expect a lot more influencer marketers to start focusing on engagement results before working with influencers. Marketers will want to see how many views influencers are averaging on their Instagram stories, how many people their Instagram posts are reaching and how (hashtags, home page, location etc.) and how many comments they receive. Costly Instagram posts from the Kardashian-Jenner family might be on the decline, but the influencer marketing industry is growing faster than ever. Laura Konopack is the SVP, Influencer Marketing; she joined Ketchum in 2020 and has more than 15 years of experience leading influencer marketing campaigns. Similar to audio, TikTok has seen exponential growth and evolution over the past year. A huge takeaway, shared by TikTok directly, is that the most successful brands on the platform find a way to remake relevant content in their own unique way, versus just copying a trend outright.



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